With such a broad and complex range of products and services, highly sophisticated communications techniques are employed to ensure that the right target audience is getting the right message at the right time. The identification of the best buyers for each sale, and the positioning of the proposition to optimise interest and buying power, are critical.

Within Manheim, responsibility for this falls to the marketing team based in Leeds, backed by a highly functional CRM system. With the exception of PR, the team, which includes an in-house creative/design studio, is capable of providing the same support as a full-service agency. As the team is in-house, materials can be produced in a fraction of the time that it would take an agency, thus saving time and ensuring that in a highly dynamic marketplace, Manheim are ideally positioned to take advantage of constantly changing market conditions. The marketing team is also the sole guardian of the Manheim Auctions’ brand and define the rules surrounding its treatment in all forms of media. Typically, media employed to communicate with the various buyer or seller target audiences include: