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Electric vehicle views more than double in first half of 2016 on Motors.co.uk


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Motors.co.uk has seen views of electric vehicles on its smart car search website more than double in the first half of the year, up by 116% compared to the same period in 2015.

Motors.co.uk electric vehiclesMotors.co.uk analysed the number of times consumers looked at the full details of electric vehicle models in January to July 2016, and while it revealed more people looking at more mainstream models such as the BMW i3, it also showed increased demand for more unusual electric vehicles such as the Renault Twizy.

The top three electric car manufacturers in terms of Detailed Page Views were Nissan (24.4% of total electric vehicle DPVs), Renault (10.5%) and BMW (10.0%), with the top three individual models being the Nissan LEAF (21.9%), the Renault ZOE (5.5%) and the BMW i8 (5.0%). The BMW i8 also saw the biggest increase in DPVs for an individual model, up by 668% from the prior year.

Over the past 12 months, Motors.co.uk has also seen the volume of electric vehicles advertised and sold by dealers increase, while retail days in stock have consistently declined, indicating higher consumer demand.

Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “The interest in electric vehicles among car buyers visiting Motors.co.uk showed significant growth in the first half of this year compared to 2015.

“It indicates that there is now strong consumer demand for plug-in vehicles, suggesting that concerns such as range anxiety are subsiding. In addition, as more car buyers switch to paying for their vehicles on a monthly basis, the low running costs for electric vehicles really start to stack up in their favour.”

Motors.co.uk makes it easy for consumers to search for an electric vehicle, or otherwise find a car with low running costs, which may include electric models, through its unique Smart Search.

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