Cars outside a Manheim auction centre

RAA renews decade-long remarketing relationship with Manheim

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The Retail Automotive Alliance Ltd (RAA) has renewed its remarketing deal with Manheim for a further four years, as the businesses celebrate their 10th year of working together. The RAA has used Manheim’s auctions for the wholesale of its members’ part-exchange vehicles since 2006 and expects to sell around 25,000 units per year until 2020 – a total volume of 100,000 for Manheim.

The RAA’s 22 Members include motor dealer groups across the UK, selling almost 200,000 new and used cars annually through a total of more than 200 sales outlets, representing 26 motor franchises. Its Members’ part-exchange stock will be sold at 11 of Manheim’s UK auction centres, with 15 regular sales for both cars and commercial vehicles.

Manheim's Gerry Whittington with the RAA's John MatthewsTim Hudson, managing director for Manheim Remarketing, said: “It is a terrific business win for Manheim to retain such a prestigious customer, which has such influence in the automotive market. The renewal of our decade-long relationship with the RAA is testament to both our incredibly high standards of customer service and our sales performance.”

Manheim's Gerry Whittington with the RAA's John Matthews

John Matthews, the RAA’s Business Development Director, commented: “Following a six month tender process, the RAA has re-established vehicle auction as a Core Programme with Manheim as its Principal Partner. We have enjoyed a close and effective relationship for over a decade and the new deal means our growing membership will enjoy an improved and simplified package from Manheim which will enable us to better leverage the considerable RAA volume and make full use of their service proposition.”

With a turnover of £2.7 billion, the RAA is among the top 5 UK motor retailers so is a key client for Manheim and the relationship is managed by James Leese, Group Sales Director for Manheim Remarketing, and Gerry Whittington, Group Account Director and its executive sponsor.

Gerry added: “We are delighted to be continuing our well-established relationship with a fantastic automotive brand that is hugely respected in the automotive retail sector.The vehicles sold by the RAA’s members are always hotly fought over and attract enormous amounts of buyer interest.
The car sales programme for the RAA will take place at Birmingham, Bristol, Colchester, Leeds, Manchester, Mansfield, Plymouth, Washington and Wimbledon. Commercial vehicle sales will run at Colchester, Gloucester, Haydock, Mansfield, Plymouth and Washington.

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