A Manheim flag

Ron Brooks latest group to partner with Cox Automotive for remarketing

< next story   |   back to news   |   previous story >


Ron Brooks Group has appointed Manheim Auction Services as its exclusive remarketing partner.

The multiple-award winning group operates Toyota Centres in Ilkeston and Mansfield, and a Suzuki dealership, also in Mansfield. The group has represented Toyota for over fifty years and has been named Toyota Retailer of the Year and Franchised Dealership of the Year in recent years. The group is family owned, with the eponymous founder’s grandson now at the helm.

The deal will see approximately 1,000 vehicles sold through Manheim’s physical and online auction programme, with the first vehicles selling from Manheim’s Leeds site on 19th April.

Ron Brooks Group have also engaged Movex, Cox Automotive’s specialist logistics platform. The group’s three dealerships will utilise Movex to simplify and streamline trade vehicle movements.

Tom Slack, Ron Brooks Group’s Group Manager, comments: “For over sixty years, we’ve handled disposals and trade sales inhouse, but the time has come to engage a remarketing partner. We set very high expectations not just of ourselves but of all our partners, and how they approach business is as important as their capabilities and performance. In shortlisting our options, our number one priority was to appoint a partner we could trust to have our best interests at heart and I firmly believe we have that in Cox Automotive.

“The team has taken great care in building a deep understanding of our business and values and have been able to demonstrate excellent service levels and sales performance. We like that our vehicles will be available to physical buyers and online and what’s more, I am reassured that we won’t find ourselves in a position of conflict due to competing ambitions or commercial agendas. I’m excited by the potential that lies ahead.”

Daniel Boakes, Director of Dealer Development at Cox Automotive comments: “We’re delighted to be starting this new partnership and honoured that Ron Brooks Group has entrusted us to handle their trade stock. The group has an enviable reputation, not just in the East Midlands but nationally, and we take the responsibility of representing them amongst our trade buyers on with pride.

“Ron Brooks Group joins a growing number of dealer groups to engage Cox Automotive and Manheim Auction Services for their remarketing needs. Our hybrid sales programme and commitment to never competing for their retail business, together with the commercial performance we’re delivering at the rostrums is proving to be a compelling proposition.”

This is the latest in series of long-term contract wins and renewals announced by Cox Automotive. In the last six months alone, deals with Big Motoring Word, Hendy, Murray Group, Arbury, Corkills and AvailableCar have also been signed.

Y Close
Login to your account