Campaigners urge action by fleets as road casualties rise
As the number of road deaths increase, fleets – alongside the government and car makers – are being urged to take action, says Fleet News.
Figures from the Department for Transport show that the total reported road deaths in 2014 stood at 1,775 – a 4% increase compared with 2013. More people were killed or seriously injured on Britain's roads, too. This number increased by 5%, to reach 24,582.
In addition, there was an increase of 6% in casualties of all severities – the first such increase in 18 years. In 2014, this figure totalled 194,477.
The bad news doesn't stop there: from 2013 to 2014, there was a 12% increase in pedestrian fatalities – rising from 398 to 446.
What's more, vehicle traffic levels increased by 2.4% and the numbers of people killed on roads with a 20mph limit rose by a staggering 367%.
In Scotland, a total of 11,240 road casualties were reported in 2014, with 200 fatalities – a 6% increase on 2013 – according to Key Reported Road Casualties Scotland.
Responding to the figures, the Institute of Advanced Motorists (IAM) has urged intervention from the government and industry – including greater driver and rider quality.
"We call again for road safety targets to be reintroduced – they are the only clear way of ensuring reductions are measured and achieved. There also must be a greater focus on driver and rider quality and incentives for companies and individuals to continuously develop their skills," said Neil Greig, IAM director of policy and research.
He added: "There also needs to be a focus on tackling pedestrian deaths, an area which is often ignored. We believe that car technology and design should now shift from occupant protection to protecting the vulnerable outside cars."