Heat Rises and Records Tumble at Hitachi Premium Auction Event
An entry of 100 premium Hitachi Capital Vehicle Solutions commercial vehicles went under the hammer in an offsite auction held at their Trowbridge headquarters in early July.
14% of buyers chose to join the auction action in person with the remaining 226 logging in remotely online via Manheim’s multi award winning Simulcast bidding platform. All vans had been imaged and inspected electronically for the benefit of online buyers. Featuring live video and audio streaming of the drive through event, a staggering 8 out of 10 vans received an online bid. After fierce competition with the physical buyers in the ‘pop-up’ auction lane, 58% of all lots were secured by online buyers. In total 96% of the lots founds new homes at a market leading 112% of CAP.
Roger Holder, Strategic Remarketing Manager at Hitachi Capital Vehicle solutions “This is the third successful offsite sale we have held and it is now one of my favourite events of the calendar. It’s a clear demonstration of the partnership we enjoy with Manheim; combining their market making skills with our brand and another batch of premium commercial vehicles. It’s a powerful combination that together delivers against our strategic objectives.”